Internal and External Communication
Five days on the two halves of an organisation's communication: keeping your own team informed, and speaking to learners, partners and funders with one voice.
Who it is for
Coordinators, managers and communications staff in organisations where information gets lost between people, and where the outside world hears three different versions of the same thing.
What you will be able to do
- Map who needs to know what, and by when, inside your organisation.
- Choose a channel for each kind of message instead of putting everything in email.
- Write the same news for a colleague, a learner and a funder without contradicting yourself.
- Handle bad news — a cancelled course, a lost grant — before rumour does it for you.
Day by day
-
Day 1
The map
Who is inside, who is outside, and who is both — trainers on contract, volunteers, alumni. Drawing your organisation's real communication lines rather than its org chart.
-
Day 2
Inside: channels and rhythm
What belongs in a meeting, in a message, in a shared document, or nowhere at all. Setting a weekly rhythm a small team will actually keep.
-
Day 3
Outside: one voice, three audiences
Learners, partners and funders read the same facts differently. Writing one set of key messages and three versions of them that do not contradict each other.
-
Day 4
When something goes wrong
A cancelled course, a complaint, a funding decision that did not go your way. Who says what, in what order, and how quickly.
-
Day 5
Your communication plan
Each participant leaves with a one-page plan: the channels, the rhythm, the key messages, and a named person for each.
What the fee covers
- The written programme, with learning outcomes and hours
- Trainers, room and materials in Warsaw
- An attendance certificate, and the host section of your Europass Mobility document
- One named contact who answers within one business day
€80 per participant per day — the Erasmus+ course fee unit cost.