Brand Strategy · Brand Identity · Creative Direction · Graphic Design
Mabel Hair Clinic
Hair transplant clinic — Brand system, social and campaign production
A Warsaw clinic, given a voice you can trust
Mabel Hair Clinic is a hair transplant clinic at ul. Sienna 83 in central Warsaw, registered as a Polish limited company and run by a Turkish surgical team led by Dr. Murat Cihangir. It performs FUE and DHI procedures for Polish patients who would otherwise fly to Istanbul, and publishes in Polish on Instagram and YouTube.
We built the brand from the research up: a study of the Polish market and its competitors, a brand bible that fixes voice, messaging and the medical-advertising guardrails this category demands, and a documented design system of navy, gold and cyan tokens. On top of it we run the weekly engine — photography and video shot inside the clinic, Polish-language posts, stories and carousels, and paid creative cut for every Meta placement.
Team Knocknock × Mabel Hair Clinic
Istanbul team. Warsaw clinic. One calm voice.
Mabel Hair Clinic brought Turkish surgical practice to a single address in central Warsaw. We gave it a brand that sounds like a consultant rather than a sales floor: a documented voice, a navy-and-gold design system, and a weekly stream of Polish-language content shot inside the clinic. Every line is written to sit inside Poland's medical-advertising rules.
What we run for Mabel
Brand Strategy
Market and competitor research, a positioning wedge, and a brand bible fixing voice, messaging and compliance guardrails.
See the service →Brand Identity
A written design system: navy, gold and cyan colour tokens, type scale, spacing grid and a component library.
See the service →Creative Direction
A design-system audit plus the master video brief and per-format shot lists that direct every shoot day.
See the service →Graphic Design
Polish-language posts, carousels, stories and Instagram highlight icons, all built on the clinic's navy system.
See the service →Social Media Management
A weekly Polish content calendar of reels and posts, scheduled and cross-posted to Instagram and Facebook.
See the service →Paid Ads Management
Meta campaign planning with audience personas, plus ad creative cut for square, 4:5, 16:9, 1.91:1 and story placements.
See the service →Photography
Full-day clinic shoots covering the theatre, the team and the branded documentation wall.
See the service →Video Production
Fourteen shoot blocks of clinic footage, edited into vertical and horizontal ads for Meta and YouTube.
See the service →Inside the clinic, and everything it publishes
Photography and video shot at Sienna 83, alongside the Polish-language social and campaign creative that runs across Instagram, Facebook and YouTube.
Building a brand in a regulated category?
We make brand systems and weekly content engines for trust-first businesses — research first, then the design system, then the calendar that keeps it running.