Brand Strategy · Brand Identity · Graphic Design · Creative Direction
Huss-Group
Industrial & trading group — Brand, Web & Motion
One wordmark, five sectors, three continents
HUS YES INTERNATIONAL is a trading group headquartered in Poland, established as a limited company in 2020 by Turkish entrepreneur Hüseyin Yeşilliler. It operates across five sectors — logistics and transportation, chemicals, cosmetics, machinery and retail — with partner companies and staff on three continents: Europe, Asia and Africa.
We built the group's visual language from the ground up. The HUSS wordmark and its divisional lockups, a written brand guideline covering clear space, reversed versions and colour, identities for the group's own brands, multilingual website content and section artwork, and a motion ident for film and presentations.
Team Knocknock × Huss-Group
One wordmark, five sectors, three continents
Huss-Group arrived as a young Polish trading house with ambitions in five different industries and no shared visual language to hold them together. We drew the HUSS wordmark, gave each division its own lockup, and wrote the guideline that keeps them consistent — then carried it onto vehicles, stationery, screens and film. Alongside it we shaped identities and website material for the group's own brands, from machinery to cosmetics.
What we made
Brand Identity
The HUSS wordmark, its divisional lockups, black-and-white and reversed versions, and the clear-space rules that hold them together.
See the service →Brand Strategy
A brand architecture that lets one parent mark carry machinery, coatings, logistics and the group itself without splintering into separate companies.
See the service →Graphic Design
Typeface exploration, stationery and screen mockups, favicons and social profile artwork across the group's brands.
See the service →Creative Direction
Image selection and colour grading for the group's sites — the sepia-and-steel look running through its cover and section visuals.
See the service →Web Development
Site structure, navigation and section copy for HUSSMACH and the parent group, prepared in six languages with favicons and key artwork.
See the service →Video Production
A glass logo reveal for HUSS group, built and rendered in After Effects to open and close the group's films.
See the service →Inside the system
Pages from the brand guideline, the identities we drew for the group's own brands, and stills from the motion ident and the website visuals.
Building a group brand?
If you run several businesses under one roof and they don't yet look like they belong together, that is exactly the problem we like.