Marketing and SMM

Who Marketing and SMM Is For

Some founders need more than well-run social channels — they need a marketing brain steering them. Marketing and SMM is our social-first growth bundle: everything in Social Media Management, plus a monthly marketing layer that connects the posting to actual business goals.

It suits founders whose growth genuinely lives on social — restaurants, consumer brands, e-commerce — and who want campaigns planned, paid amplification coordinated and a monthly conversation about strategy, not just a feed that stays active.

For a founder building in Poland from abroad, the difference matters. Plain social management keeps your presence consistent and on-brand; this bundle points that presence at outcomes — launches, seasonal pushes, footfall, sales — and reviews the direction with you every month. If you only need the channels kept active and growing, our Social Media Management service at 3,000 zł per month is the right fit. If you want social run as a growth channel with intent, this is the page.

What's Included in Detail

The bundle has two layers, and it is worth being precise about both.

The first layer is everything in Social Media Management: strategy and calendar for a steady content flow, on-brand content creation — posts, reels and stories — community management with replies and engagement that build loyalty, and growth reporting that measures what matters.

The second layer is the monthly marketing layer that sits on top. Campaign planning turns business moments — a launch, a season, a promotion — into structured social campaigns rather than one-off posts. Paid-social coordination plans and manages the amplification behind your best content, so organic and paid work as one system. The content calendar is tied to business goals, meaning every week of output maps to something you are actually trying to achieve. And a monthly strategy call puts you and us in the same room to review results and set the next month's direction.

Together, the two layers turn an active social presence into a social-first growth engine.

How This Differs from Social Media Management

The honest comparison, since both services live on this site.

Social Media Management, at 3,000 zł per month, is execution: a content calendar, on-brand creative, community management and growth reporting. It keeps your channels active, consistent and growing — and for many founders that is exactly enough.

Marketing and SMM, at 4,500 zł per month, includes all of that and adds the marketing layer: campaign planning around your business moments, paid-social coordination so amplification is deliberate rather than ad hoc, a content calendar built backwards from business goals rather than forwards from a posting schedule, and a monthly strategy call where direction is reviewed and reset.

Put simply: Social Media Management keeps your social presence running well; Marketing and SMM decides where it should be going — and steers it there. If you find yourself asking not just "are we posting enough?" but "is social actually moving the business?", the second question is the one this bundle exists to answer.

How We Work

The bundle runs on a monthly rhythm with an always-on core.

Each month opens with the strategy call: we review last month's numbers together, agree what the coming month needs to achieve, and lock the campaign plan around it. From that plan we build the content calendar — tied to your goals, not just to a posting cadence — and set the paid-social coordination behind the content that deserves amplification.

Underneath that monthly cycle, the always-on layer never stops: content publishes on a steady cadence, community management runs continuously with replies and engagement that build loyalty, and performance tracking keeps the work honest.

As with all social work, organic momentum compounds — the early months establish the foundation and the engine strengthens from there. The difference here is that the compounding is aimed: every cycle, the strategy call checks the direction and the campaign plan adjusts, so the effort accumulates toward business outcomes rather than just a busier feed.

What Affects Timeline and Investment

Marketing and SMM starts from 4,500 zł per month — 1,500 zł above our Social Media Management service at 3,000 zł per month, with the difference buying the marketing layer: campaign planning, paid-social coordination, a goal-tied calendar and the monthly strategy call. The final price depends on scope — platforms covered, content volume, campaign frequency and the depth of community management you need.

Ad spend for paid-social amplification sits on top of the management fee and is set together on the strategy call, sized to each campaign rather than fixed blindly in advance.

On timing, the opening weeks focus on strategy, calendar and creative direction, after which the monthly campaign rhythm takes over. Organic growth builds over the first couple of months, while planned campaigns and paid amplification can produce visible spikes much sooner.

We scope the programme in a free consultation, so your investment reflects the cadence, channels and campaign ambition that will genuinely move the needle for your brand in Poland and the EU.

Why Team Knocknock, From Poland

We are a boutique Warsaw agency built around founders entering the Polish and EU market, frequently from Turkey, Azerbaijan and beyond. Marketing and SMM is for those who want social run with commercial intent — content, community and campaigns steered by a team that understands the local landscape.

Being based in Poland means our creative and engagement read as native to a Polish audience rather than translated, and our campaign planning accounts for the local moments — holidays, seasons, platform habits — that a home-market plan would miss. We work with you in English throughout, including the monthly strategy call.

You get a partner who treats social as a genuine growth channel: planning the campaigns, producing the content, coordinating the paid push, building the community and sitting down with you every month to prove the work is paying off — and to decide, together, where it goes next.