Three roads north
A negative-space N that becomes a road heading north, a tyre-tread lettermark, and an N shaped from a wheel, each with its own palette.
Brand Identity
Northing
Services used
Client
Northing
Sector
Motorcycles
Team Knocknock × Northing
Heading north.
Northing is a motorcycle brand. We explored its identity through three logo directions, each built from the open road: a road heading north, a tyre tread and a wheel.
What we did
- Logo concepts
- Three directions
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Starting a brand from zero?
We explore several directions first, so you choose the one that fits your road.
