Brand Identity · Graphic Design · Photography · Video Production
Mulka
Make-up artistry — Brand identity, photography, film & social
Mulka
Mulka is the make-up artistry brand of Muradiye Sancak, make-up artist and founder, working out of Warsaw — the city written into the logo itself. The whole identity grew from one idea set down in the brand book: everyone does make-up, but making it art is special.
So the mark became a brushstroke, the kind used on a face, with a thin Megrim wordmark set inside it. From there came the M symbol, the Sanguine Brown palette, the business cards, a studio session that built the image library, social films with their own branded intro and outro, and an Instagram posts-and-highlights plan to keep it all running.
Team Knocknock × Mulka
Make-up as art, drawn in one brushstroke
Mulka came to us as a name, a craft and a city. We built the mark from a brushstroke, set the Sanguine Brown palette and Megrim type, then shot the studio session and cut the social films that gave the brand a face. Identity, photography, video and feed all came out of the same build.
What we built for Mulka
Brand Identity
Logo and brushstroke symbol, the Sanguine Brown colour system, Megrim typography and a full logo guideline.
See the service →Graphic Design
Business cards, Instagram highlight covers, YouTube channel art and social post layouts.
See the service →Photography
A studio session in Warsaw that gave Mulka its portrait, beauty and behind-the-brush library.
See the service →Video Production
Make-up films cut for feed and stories, closed with a branded intro and outro ident.
See the service →Social Media Management
A posts-and-highlights plan for Instagram, plus the photo and video assets to keep it fed.
See the service →Inside the Mulka build
The brand book, the studio session and the social assets we produced for Mulka.
Turning a craft into a brand?
Mulka started with a name and a make-up kit. We can do the same for you — mark, colour system, photography, film and a feed that holds together.