Social Media Management · Graphic Design · Creative Direction
Eyfel
Services used
Fragrance brand — Social content & campaign art direction
Eyfel, always with you
Eyfel is an eau de parfum house with a matching home-fragrance line of reed diffusers. Its scents are catalogued by code — K-78, K-94, SHE-37, W-229 — and the range speaks to its Polish audience under one line that appears on every piece of communication: Zawsze z Tobą, always with you.
We handled the visual side of that channel. The work is a library of product key visuals and social posts built to keep a single bottle looking new: gold and burgundy silk one week, then smoke, spring flowers, denim and leather, citrus and spice — plus the seasonal moments and product launches in between, all in Polish and all signed off with the same corner lock-up.
Team Knocknock × Eyfel
One bottle, a dozen worlds
Eyfel makes eau de parfum and home fragrance for a Polish-speaking audience, and needed a feed that could carry one product through a long calendar without repeating itself. We built that as a run of key visuals — the same bottle, a different world in every frame — with the seasonal posts and launch announcements around them. Each piece closes on the same lock-up, so however far the mood travels, the brand doesn't.
What we did
Social Media Management
A running Instagram feed of product key visuals, seasonal moments and launch announcements, planned as one continuous look.
See the service →Graphic Design
Post layouts, product compositions, Polish headline typography and the corner lock-up that signs every frame.
See the service →Creative Direction
One art-direction system stretched across gold, smoke, silk, denim, florals and spice — different worlds, one recognisable brand.
See the service →Frame by frame
A selection of the key visuals and posts made for Eyfel's Polish channels — product compositions, a men's line visual, seasonal moments and a new-product announcement, all closing on the same EYFEL lock-up.
Have a product that has to look new every week?
We build social content systems that carry one product through a whole calendar without ever repeating a frame. Tell us what you're launching.