Digital Marketing for Education Providers
Five days on how an adult education organisation reaches the people it exists to teach — and can tell whether it worked.
Who it is for
Staff responsible for filling courses: coordinators, communications officers, and directors of small providers who do this alongside everything else.
What you will be able to do
- Describe your learner in terms a campaign can actually target.
- Plan a campaign against a real budget, not an ideal one.
- Read the numbers that matter and ignore the ones that do not.
- Leave with a written plan for your next intake.
Day by day
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Day 1
Who you are actually talking to
Turning “adults in our region” into segments a message can reach. We work from your own enrolment data if you bring it.
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Day 2
The offer and the words
Why people choose a course. Writing the page and the advert that answer that, instead of describing the syllabus.
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Day 3
Channels and money
Search, social and email compared on what they cost per enrolment for a small provider. Setting a budget you can defend.
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Day 4
Measurement
What to install, what to look at weekly, and how to tell a campaign that is working from one that is merely busy.
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Day 5
Your plan
Each participant writes a campaign plan for their next intake and presents it for critique.
What the fee covers
- The written programme, with learning outcomes and hours
- Trainers, room and materials in Warsaw
- An attendance certificate, and the host section of your Europass Mobility document
- One named contact who answers within one business day
€80 per participant per day — the Erasmus+ course fee unit cost.