Int’l Food Fest

INT'L FOOD FEST

Client: International Food Festival · Łódź

Year: Ongoing

Services: Event · Brand · Social · Marketing · Photo

THE CHALLENGE

A new multi-cultural food festival was launching in Łódź at Piotrkowska 217, with a mandate to bring together eight global cuisines under one event identity. The team needed a complete operating partner — not just designers — to build the brand, run the social media campaign that filled the venue, manage the event production on the ground, and document the whole thing for next year's campaign.

Eight cuisines, one festival. The brand had to feel coherent across Turkish, Greek, Asian, Arabic, Chinese and more — without becoming a mess of competing logos.

THE SOLUTION

We built INT'L FOOD FEST as a system from day one: a bold geometric mark with eight cuisine-themed variants, ticket and signage design (10 zł entry), and on-site banners and flags. The visual system flexes color to match each cuisine while always reading as one festival.

In parallel we ran the digital campaign — a six-week social media drumbeat featuring Matcha Churros, Asian Fusion, Turkish Desserts, Greek Mosaic, GoArab Asia, Chinese Cuisine and more. We managed event production on the ground and shot the photo and video assets that now anchor the next edition.